Six-Figure
Freelancer:
How to Find, Price, and Manage
Corporate Writing Assignments
FOURTH
EDITION
Revised
& Improved! With
more ideas,
more detail, more examples, more inspiration and more exercises to get
you started and keep you going!
Paul
Lima was a busy technology
freelance writer, earning a
six-figure income, during the dot-com boom. When it went bust, so did
many of his Information Technology corporate clients. Paul
developed new business and
marketing plans and within 18 months
he was as busy as he was during the height of the dot-com boom. Today,
he is now performing a greater variety of tasks for more clients than
ever before!
To help freelancer
writers create a
personal road map to business success, Paul
created a workshop based on his experiences. He has now turned
his popular workshop
into Six-Figure Freelancer.
"Your
expert plan, as outlined in your book, has demystified the marketing
and other business aspects of writing for me. I find your instructions
to be straight forward, informative, and valuable." - Bonnie Zink,
Corporate Writer,
Researcher, and Editor.
Focusing
on writing for corporate markets
(including businesses,
associations, government agencies, non-profits and other
organizations), Six
Figure Freelancer
demonstrates how to plan and market your way to
freelance writing success.
This
book demonstrates
how to:
- Turn desire,
dedication, discipline
into a
successful freelance business
- Manage your
time productively
- Develop a
business vision
- Create
business
and marketing
plans based on
your vision
- Identify types
of writing you can do for the
corporate market
- Define and
validate your writing
services
- Identify
corporate sectors you can write for
- Find companies
and contacts within targeted
corporate
sectors
- Systematically
market your writing services to
contacts within corporate, non-profit and/or government sectors
- Write pitch
letters
- Generate new
and repeat business
- Network with
friends, associates and groups
- Harness the
power of the
Web
- Price your
corporate writing services and issue
accurate quotes
- Manage the
writing and approval process
- Manage
relationships with corporate clients
- Continually
generate repeat business
Reviews
“This book
delivers an
exciting
message: Freelance writers can make a good living! I urge any
freelancer
struggling to make ends meet to get Paul Lima's
down-to-earth book,
study it, and do what it says. You will look back and realize this was
a turning point in your writing life.” – Gordon
Graham, past-president, Professional Writers Association of
Canada
"Paul Lima proves
that
with
focus, planning and
confidence, success as a corporate freelance writer is possible. If you
want to start a corporate writing business, you need to read this
book." – Elizabeth Cockle
"The
wisdom in Paul Lima's
books made my dream of being a mompreneur
come true. His practical freelancing
tips helped me build a business around my passion for writing and
editing.
Thanks to his creative exercises and methodical approach, I landed
corporate
clients and publication work, and I feel exhilarated!" - Lisa
Goller
"After
reading the section about emails and lost time,
I moved
more than 1,750 emails in my inbox to organized folders within my
inbox. My inbox, after almost five hours of work, is completely empty.
Every night, I empty my inbox. I also have a new
policy of replying to every email I get within 24 hours. I am
saving a bunch
of time there for sure, procrastinating a little less, and being more
efficient." - Rod in Toronto
|
Chapters
Part
One: Getting Started
Chapter
1: What Freelance Writers Do
Chapter
2: Reality Check & Getting Started
Chapter
3: Time Management
Chapter
4: The Twin Fears
Chapter
5: Introduction to Clustering
Part
Two: How to Find, Price and Manage Corporate Writing Assignments
Chapter
6: Business Vision
Chapter
7: Do the Math, Again
Chapter
8: Corporate Market Services
Chapter
9: All About You
Chapter
10: Corporate Sectors To Target
Chapter
11: Business Plan
Chapter
12: Five Marketing Arrows
Chapter
13: Generating Repeat Business
Chapter
14: Networking Your Way to Success
Chapter
15: Advertising and Promotion
Chapter
16: Cold Calling and Direct Mail
Chapter
17: Cold Calling: Mail, E-mail, Phone
Chapter
18: Sample Pitch Letters
Chapter
19: Online strategies
Chapter
20: Marketing Plan: Big Picture
Chapter
21: How Much to Charge?
Chapter
22: Accurately Price Writing Services
Chapter
23: Managing the Process
Chapter
24: Cold Call Tips; Final Notes
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