Fundamentals
of Writing:
How to write articles,
media releases, case studies,
blog
posts and social media content
"Fundamentally,
Paul
Lima's Fundamentals
of Writing
is a must have for every writer. If you write, this book belongs on
your library shelf.
It will get you
writing news and feature leads and articles that can be used
in periodical or corporate environments. And then it
builds
on that base as Lima introduces you to writing media releases, case
studies, blog posts and
tweets."
- Arnold Hammer, freelance writer
Fundamentals
of Writing is
a
book written specifically for those who want to improve their writing
skills and apply them to writing articles (for newspapers, magazines,
and corporate publications), media releases, case studies,
blog
posts and social media content.
The
book is based on several writing courses that I teach online for
University of Toronto continuing education students and for private
students and corporate clients. And it is filled with samples, examples
and exercises to get you writing.
Fundamentals
of Writing is
for
you if you are looking to do any of the following: become a more
effective writer; organize your thoughts before you write; write for a
defined audience; make your points in a clear, concise, focused manner.
My
hope is that this book will help you effectively structure your written
communication when writing articles, media releases, case studies, blog
posts and social media content.
Paul
Lima’s Fundamentals Of Writing
is a practical guide that has helped me immensely upgrade my writing
projects. Whether you are looking to express an idea in a short blog
post or working to complete a thesis, Paul clears the path for you,
from the preparation stage to revision, bringing you a great sense of
accomplishment and confidence throughout the whole writing process.
This book is definitely a must-have if you want to write better”
- Damian Roiz, author - damianroiz.com/
About the Author
As
someone who has been writing for over 40 years, has been paid to write
for over 35 years, and has taught writing for over 25 years, Paul Lima
knows what it takes to write articles, media
releases,
case studies, social media content, blog posts and even tweets.
Now retired, he taught business writing and business of
freelance writing
courses for the University of Toronto, wrote
business and
promotional documents for
corporate clients, conducted business
and
promotional
writing workshops for clients,
and was a freelance journalist for
over a decade.
The author
of 20
books, including the best
selling How to Write a
Non-fiction Book in 60 Days, five of his books are now
used as university/college
textbooks.
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Contents
Introduction
1/ The
Importance of
Creativity
2/ Communication
Process
3/ Pleased
to Meet
You
4/ The
Writing Process
5/ Outline
Before You
Write
6/ The
Three Cs of
Writing
7/ Before
Writing
Articles
8/ Overview:
Types of
Articles
9/ Writing
Article Leads
10/ Full
News Articles
11/ Soft
Articles and
Leads
12/ Feature
Articles and
Leads
13/ Writing
Media Releases
14/ Writing
Case Studies
15/ Social
Media
16/ Writing
Blog Posts
17/ Constructing
Sentences
18/ Paragraphs
and
Transitions
Appendix
I: Full
Articles
Appendix
II: Case
Study
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