Blog titles/headlines should accurately reflect your blog post content

Thursday, October 7th, 2010

This is the seventh in a series of articles on why blog and how to blog. You can read all articles here. When creating a headline or title for your blog post, you don’t need to be too creative. In fact, the more direct you are, the better the headline will ...

Chunking your blog posts and linking to longer articles from your blog

Monday, October 4th, 2010

This is the sixth in a series of articles on why blog and how to blog. You can read all articles here. Some topics you blog about will require more than the recommended 250 to 600 words. If that is the case, consider chunking your blog post into a two- or ...

Why Blog III: Deepening relationships; building brand awareness

Saturday, September 18th, 2010

This is the third in a series of articles on why blog and how to blog. You can read all articles here. Deepening relations with existing customers Blogs can help business-to-business (B2B) and business-to-consumer (B2C) companies deepen their relationship with existing customers. People who buy products from companies, especially if they are ...

Why blog II: Imagine your target market seeking out what you have to say

Saturday, September 11th, 2010

This is the second in a series of articles on why blog and how to blog. You can read all articles here. Imagine spending nothing but a bit of time to create compelling content about your company, your products and services, or trends and issues pertaining to your industry, and having ...

Why blog I: Boost your search engine optimization

Friday, September 10th, 2010

This is the first in a series of articles on why blog and how to blog. You can read all articles here. Blogs are growing at an exponential rate. While many of them are frivolous and personal, blogs that present solid information are read on a regular basis. Company blogs may ...