Saturday, February 19th, 2011
Your company experiences a hazardous spill. You invoke your emergency plan to get the word out to the authorities and the community. Once the media finds out, reporters flock to the scene and start peppering your staff with questions:
- What happened?
- How bad is it?
- What went wrong?
- Who is ...
Posted in Business Training, Media Relations | 1 Comment »
Saturday, October 16th, 2010
When it comes to being interviewed by reporters, you're only as good as your worse quote. Since you never know when a reporter will call, or what the reporter will ask, you need to be prepared. After all, reporters are prepared to interview you.
Why be prepared? It's the information age ...
Posted in Media Relations | 1 Comment »
Saturday, April 24th, 2010
Your company lands a new contract, launches a new service, or publishes a new information piece. You want to let people know, so you issue a media release, which you post on your website and/or blog, and link to using Twitter, LinkedIn, Facebook, and other social media.
A reporter calls, wanting ...
Posted in Media Relations | No Comments »
Thursday, March 25th, 2010
As regular readers of my blog know, I conduct media interview training. I have written a report that I give to prospects and clients and I am making it available free to anyone who is interested. The media interview training report is a 15-page PDF file.
The free Are You ...
Posted in Media Relations | 2 Comments »
Friday, August 8th, 2008
Fundraiser Cyberzine has republished my popular media interview training article, "Are You Ready for Your Media Interview?" As I say in the article, you never know when journalists will call, so be prepared!
"Are you seeking media attention? Have you sent out media releases to promote your company, product, service or ...
Posted in Business Training, Media Relations | No Comments »
Tuesday, April 3rd, 2007
Richard St. John, author of Stupid, Ugly, Unlucky, and RICH — Spike’s Guide to Success was happy to report that his book hit the Canadian Bestseller list on Amazon.ca. Last Sunday, it was ranked 12,677. By Tuesday night, it had moved up to number 42 on the Bestseller list ...
Posted in Business Training, Freelance Writing - General, Media Relations | No Comments »
