Friday, March 1st, 2013
Freelance writers can land new clients five ways:
- through referrals from previous clients
- through a well optimized website
- by email
- by mail
- by personal meetings
Through referrals from previous clients
If you have had clients and enjoyed working with them, and if they've paid their invoice, you are now in a position ...
Posted in Freelance Writing - Corporate, Freelance Writing - General, Marketing Your Services | No Comments »
Thursday, March 15th, 2012
A long time ago, in what feels like a galaxy far, far away, I was the senior copywriter for Radio Shack Canada (now known as The Source). We ran ads, mailed flyers or put inserts in newspapers every week of every month, and doubled up in November and December for ...
Posted in Copywriting, Marketing Your Services | 2 Comments »
Friday, October 14th, 2011
Writers Earning a Living: Alternate Revenue Sources
PWAC Toronto panel talk and discussion
So what else do writers do (to earn a living)? Writing, editing, PR, training, teaching, TV commentary… baking cupcakes? Freelance writers often become generalist. Does that make them failures? Or are they following their bliss? Learn how to be ...
Posted in Freelance Writing - General, Marketing Your Services, Workshops, Seminars & Online Courses | No Comments »
Wednesday, June 29th, 2011
If you want to master the craft of writing advertising and promotional copy that informs, persuades, motivates and sells, then Copywriting That Works: Bright ideas to help you inform, persuade, motivate and sell! is for you. It will guide you through the process of producing copy that works - no ...
Posted in My Books, Video Trailers | No Comments »
Monday, July 27th, 2009
Here is a question that I often get asked: "How many hours a week should I spend marketing?" I wish I could give straight, simple answers to such questions. However, as is often the case, my answer starts with: "It depends..."
Here is the simplest answer I can give: It depends ...
Posted in Business Vision, Freelance Writing - General, Marketing Your Services | 1 Comment »
Saturday, November 22nd, 2008
When it comes to writing advertising and marketing copy, some creative directors and copywriters start into a project looking for one big idea, concept or hook on which to hang their words. This is a myopic approach to advertising.
At a minimum, clients expect three creative concepts. Some expect more.
A ...
Posted in Business Writing, Copywriting | No Comments »
Saturday, August 23rd, 2008
Julie asked: How effective are book trailers for nonfiction?
Paul replies: I've never used them, so I can't comment based on any personal experience. However, I've heard of writers having some success using them. They've filmed trailers for their books and posted them on YouTube, then linked to them from their ...
Posted in Marketing Your Services, My Books, Self-Publishing & Print On Demand | 4 Comments »
