Archive for the ‘Media Relations’ Category

Article: How to prepare for interviews with reporters

Tuesday, September 13th, 2011

Your company experiences a hazardous spill. You invoke your emergency plan to get the word out to the authorities and the community. Once the media finds out, reporters flock to the scene and start peppering your staff with questions: • What happened? • How bad is it? • What went wrong? • Who is to blame for this? How ...

“Are You Ready For Your Interview?” How to Prepare for Media Interviews special report now available

Monday, September 12th, 2011

A low-cost special report, "Are You Ready For Your Interview? How to Prepare for Media Interviews," is now available (print, PDF and Kindle) to help executives and authors (and any spokesperson in between) prepare for interviews with print reporters or broadcast journalists. If you are seeking media attention... then "Are You ...

How to prepare for interviews with reporters

Saturday, February 19th, 2011

Your company experiences a hazardous spill. You invoke your emergency plan to get the word out to the authorities and the community. Once the media finds out, reporters flock to the scene and start peppering your staff with questions: - What happened? - How bad is it? - What went wrong? - Who is ...

Justin Bieber’s rape/abortion quote shows need for media training

Friday, February 18th, 2011

Rolling Stone magazine has amended controversial comments Justin Bieber made about rape and abortion for a cover story due out Friday. Bieber was asked if abortion is acceptable in cases of rape. Why the heck a reporter would ask a 16-year-old singer such a stupid question about rape and abortion boggles ...

Free report: “Are You Ready For Your Interview?”

Friday, October 29th, 2010

"Are You Ready For Your Interview?", a media interview training report, is now available as a free download (PDF file) from www.paullima.com/mediatraining. Written by Paul Lima, freelance journalist turned media interview trainer, "Are You Ready For Your Interview?" provides practical advice to help you or your clients prepare for interviews with ...

Are you ready for your interview with reporters?

Saturday, October 16th, 2010

When it comes to being interviewed by reporters, you're only as good as your worse quote. Since you never know when a reporter will call, or what the reporter will ask, you need to be prepared. After all, reporters are prepared to interview you. Why be prepared? It's the information age ...

Business owners and entrepreneurs: How to prepare for interviews with reporters

Saturday, April 24th, 2010

Your company lands a new contract, launches a new service, or publishes a new information piece. You want to let people know, so you issue a media release, which you post on your website and/or blog, and link to using Twitter, LinkedIn, Facebook, and other social media. A reporter calls, wanting ...

Free “Are You Ready For Your Interview?” report available

Thursday, March 25th, 2010

As regular readers of my blog know, I conduct media interview training. I have written a report that I give to prospects and clients and I am making it available free to anyone who is interested. The media interview training report is a 15-page PDF file. The free Are You ...

If you think PR doesn’t work…

Thursday, December 31st, 2009

I edited a media release (Erotic Holiday Stimulus Package for Couples: SCRIPTS 4 PLAY helps couples spice up their erotic lives) for a client to make it more "media release like" and she posted in on a media release distribution website. My client just emailed me to let me know ...

Are you ready for your interview? Media interview video podcast…

Tuesday, November 10th, 2009

How to prepare for interviews with journalists. View the video podcast: For more information on media interview training, or to request your free media interview training report, visit Paul Lima's media interview training page (scroll to the bottom for information on the free report).