Archive for the ‘Copywriting’ Category
Thursday, March 15th, 2012
A long time ago, in what feels like a galaxy far, far away, I was the senior copywriter for Radio Shack Canada (now known as The Source). We ran ads, mailed flyers or put inserts in newspapers every week of every month, and doubled up in November and December for ...
Posted in Copywriting, Marketing Your Services | 1 Comment »
Tuesday, May 24th, 2011
Copywriting That Works: Bright ideas to help you inform, persuade, motivate and sell! (Fourth Edition) is now available from Amazon (print-Kindle) and Chapters.ca.
If you want to master the craft of writing advertising and promotional copy that informs, persuades, motivates and sells, then this book is for you. It will ...
Posted in Copywriting, My Books | No Comments »
Saturday, May 15th, 2010
To be effective, any document you write should do the following:
A. Attention - capture it
I. Interest - maintain it
A. Attitude - change or influence it
A. Action - motivate it
If you do not capture my attention, I will not read or view or listen to (if you are producing a ...
Posted in Business Writing, Copywriting | 2 Comments »
Saturday, February 20th, 2010
A lot goes into writing effective ad copy, but before you can write effective ad copy, you have to know the unique selling proposition (USP) of the product you are promoting.
USP is the proposition or selling point (feature, benefit, or advantage) that makes a product (service, company, or brand) ...
Posted in Copywriting | 5 Comments »
Wednesday, December 30th, 2009
If your New Year's resolution is to become a better business writer or copywriter, but you are wondering when you will find the time to take a course that might help you, consider an e-course.
My self-paced, one-on-one e-courses include PDF textbook and/or lecture notes, practical exercises and assignments, detailed feedback ...
Posted in Business Training, Business Writing, Copywriting, Workshops, Seminars & Online Courses | No Comments »
Saturday, November 22nd, 2008
When it comes to writing advertising and marketing copy, some creative directors and copywriters start into a project looking for one big idea, concept or hook on which to hang their words. This is a myopic approach to advertising.
At a minimum, clients expect three creative concepts. Some expect more.
A ...
Posted in Business Writing, Copywriting | No Comments »
Saturday, November 15th, 2008
If you want to be an effective and efficient writer, follow the writing process. According to two University of Toronto professors, effective and efficient writers spend:
40% of their time planning (preparation, research, and organization)
25% of their time writing
35% of their time revising
On the other hand, less effective and less efficient ...
Posted in Business Training, Business Writing, Copywriting | No Comments »
Monday, November 3rd, 2008
If you start browsing the Internet for any length of time, you will come across hundreds of thousands of brief articles. These articles are generally 350-500 words in length and take a very short time to read. Web surfers seem to love these short pieces on a variety ...
Posted in Business Writing, Copywriting | 1 Comment »
Sunday, May 4th, 2008
Guest Blog Post by Steve Slaunwhite of For Copywriters Only.
She was almost in tears. "My client has 'concerns' about my copy and wants to talk to me," said D.M. (not her real initials) during one of our coaching sessions. "I'm terrified." I don't blame her. It can be distressing when ...
Posted in Business Writing, Copywriting | No Comments »
Wednesday, April 30th, 2008
Review by Julia Bae, a recent Copywriting That Works student:
Paul Lima’s Copywriting That Works is an invaluable 12-week email-based course, providing multiple ideas designed to help you become a better copywriter. The course coaches writers about how to generate ideas and produce copy for print, direct marketing and websites ...
Posted in Business Training, Copywriting, Freelance Writing - General | No Comments »
