Archive for the ‘Business Writing’ Category

The anatomy of writing a speech or presentation

Monday, December 10th, 2012

If you have to write a speech or presentation, breaking it down into the five stages or the five component parts of the typical speech or presentation will help you organize your thoughts and write a focused, effective speech. Here are the five stages: Stage 1: Opening Stage 2:Tell them what you are ...

Use W5 to help warm up cold calls

Thursday, September 27th, 2012

I've been a freelancer for 20+ years. I've never liked cold calling. That's why I like the Web - company sites contain email addresses. I can find and email a prospect and then follow up by phone if required. I consider that follow up call a 'warm' call, not a ...

Use W5 to help you communicate effectively

Wednesday, May 2nd, 2012

Whether you are writing or talking, communicating effectively is important. To demonstrate the point, I often tell the story of the golf course groundskeeper who hired a young trainee. The day the trainee showed up, the groundskeeper said, “See those bundles of sod on the truck? I want you to ...

Guest Post: Think Proofreading Isn’t Important? Think Again…

Friday, April 13th, 2012

By Greg Walker Proofreading. The word alone is enough to bore the socks off most writers. After going through the whole creative process and editing your work down to a work of art bordering on the sublime, you’re presented with the wearisome process of taking a magnifying glass to your sentences ...

Use W5 to help you communicate effectively

Saturday, September 24th, 2011

Whether you are writing or talking, communicating effectively is important. To demonstrate the point, I often tell the story of the golf course groundskeeper who hired a young trainee. The day the trainee showed up, the groundskeeper said, “See those bundles of sod on the truck? I want you to ...

Benefits of creating outlines before you write

Saturday, September 24th, 2011

Before your write any document, outline all the points you want to address, in the order you should address them. Then write from point to point to point... until you are done. By starting with an outline, you will become a more effective writer. You will also become a more ...

Spelling mistakes ‘cost millions’ in lost online sales, but I’d rather have clear writing than perfect spelling

Monday, July 18th, 2011

In a recent BBC news article, an online entrepreneur says that poor spelling is costing the UK millions of pounds in lost revenue for internet businesses. I have no doubt that poor spelling costs companies, but when I am trying to make a decision, I'd rather read clear, concise, focused writing, ...

Guest post: Lie Down Here While I Lay Down the Law on the L-word

Saturday, February 5th, 2011

By Maria Rainier To the shame of English-speaking writers everywhere, many of us can’t keep track of when to use the dreaded L-words: lay and lie. Snow Patrol’s lyrics to their song “Chasing Cars” (“If I lay here, would you lie with me and just forget the world”) are questionable, ...

Harness the Business Writing Process – 3rd edition now available

Sunday, October 3rd, 2010

Harness the Business Writing Process, by Paul Lima, is ideal for anyone who has to write email, letters, proposals, reports, and web content Do you find yourself feeling blank when you face the blank page? Do you have a lot to say but don't know where to, or how ...

Why blog II: Imagine your target market seeking out what you have to say

Saturday, September 11th, 2010

This is the second in a series of articles on why blog and how to blog. You can read all articles here. Imagine spending nothing but a bit of time to create compelling content about your company, your products and services, or trends and issues pertaining to your industry, and having ...