Saturday, May 15th, 2010
To be effective, any document you write should do the following:
A. Attention - capture it
I. Interest - maintain it
A. Attitude - change or influence it
A. Action - motivate it
If you do not capture my attention, I will not read or view or listen to (if you are producing a ...
Posted in Business Writing, Copywriting | 2 Comments »
Saturday, February 20th, 2010
A lot goes into writing effective ad copy, but before you can write effective ad copy, you have to know the unique selling proposition (USP) of the product you are promoting.
USP is the proposition or selling point (feature, benefit, or advantage) that makes a product (service, company, or brand) ...
Posted in Copywriting | 2 Comments »
Saturday, November 22nd, 2008
When it comes to writing advertising and marketing copy, some creative directors and copywriters start into a project looking for one big idea, concept or hook on which to hang their words. This is a myopic approach to advertising.
At a minimum, clients expect three creative concepts. Some expect more.
A ...
Posted in Business Writing, Copywriting | No Comments »
Thursday, November 13th, 2008
Any document you are writing on should do the following:
Capture Attention
Maintain Interest
Change or influence Attitude
Motivate Action
Think about it. If you do not capture my attention, I will not read (or view if you are producing a broadcast message). If you capture my attention but do not maintain my interest, I ...
Posted in Business Training, Business Writing | No Comments »
Sunday, May 4th, 2008
Guest Blog Post by Steve Slaunwhite of For Copywriters Only.
She was almost in tears. "My client has 'concerns' about my copy and wants to talk to me," said D.M. (not her real initials) during one of our coaching sessions. "I'm terrified." I don't blame her. It can be distressing when ...
Posted in Business Writing, Copywriting | No Comments »
Wednesday, April 30th, 2008
Review by Julia Bae, a recent Copywriting That Works student:
Paul Lima’s Copywriting That Works is an invaluable 12-week email-based course, providing multiple ideas designed to help you become a better copywriter. The course coaches writers about how to generate ideas and produce copy for print, direct marketing and websites ...
Posted in Business Training, Copywriting, Freelance Writing - General | No Comments »
