Archive for the ‘Media Relations’ Category

Business owners and entrepreneurs: How to prepare for interviews with reporters

Saturday, April 24th, 2010

Your company lands a new contract, launches a new service, or publishes a new information piece. You want to let people know, so you issue a media release, which you post on your website and/or blog, and link to using Twitter, LinkedIn, Facebook, and other social media. A reporter calls, wanting ...

Free “Are You Ready For Your Interview?” report available

Thursday, March 25th, 2010

As regular readers of my blog know, I conduct media interview training. I have written a report that I give to prospects and clients and I am making it available free to anyone who is interested. The media interview training report is a 15-page PDF file. The free Are You ...

If you think PR doesn’t work…

Thursday, December 31st, 2009

I edited a media release (Erotic Holiday Stimulus Package for Couples: SCRIPTS 4 PLAY helps couples spice up their erotic lives) for a client to make it more "media release like" and she posted in on a media release distribution website. My client just emailed me to let me know ...

Are you ready for your interview? Media interview video podcast…

Tuesday, November 10th, 2009

How to prepare for interviews with journalists. View the video podcast: For more information on media interview training, or to request your free media interview training report, visit Paul Lima's media interview training page (scroll to the bottom for information on the free report).

How to handle a tough interview: Billy Bob Thornton implodes on CBC Radio

Friday, April 10th, 2009

As most of the world knows by now, Billy Bob Thornton imploded on CBC's Q (an arts and entertainment radio show) a couple of days ago. BBT, an Academy Award winning actor, is now a musician. Evidently, he did not want to take questions on his acting and screenwriting past, ...

Article: Are you ready for your media interview?

Saturday, February 7th, 2009

You never know when journalists will call, so be prepared! Are you seeking media attention? Have you sent out media releases to promote your company, product, service or event? Are you attempting to use the media to reach potential customers, shareholders, sponsors, donors or other stakeholders? If so, you need to ...

Republished: Are You Ready for Your Media Interview?

Friday, August 8th, 2008

Fundraiser Cyberzine has republished my popular media interview training article, "Are You Ready for Your Media Interview?" As I say in the article, you never know when journalists will call, so be prepared! "Are you seeking media attention? Have you sent out media releases to promote your company, product, service or ...

Media Release Writing Seminar > October 9, 9:30am – 12:30pm (Toronto)

Wednesday, August 15th, 2007

The Professional Writers Association of Canada (PWAC) is delighted to offer a half-day seminar on media release writing to promote your business, organization or event, presented by freelance writer and PWAC member Paul Lima.

Summer reading by Paul Lima…

Wednesday, June 27th, 2007

As some of you know, in addition to working as a freelance writer, writing instructor and media interview trainer (www.paullima.com), I am also the author of 6 books about the business of writing and about writing. If you are interested in, or know anyone who might be interested in, ...

Media Training & PR create a best seller

Tuesday, April 3rd, 2007

Richard St. John, author of Stupid, Ugly, Unlucky, and RICH — Spike’s Guide to Success was happy to report that his book hit the Canadian Bestseller list on Amazon.ca. Last Sunday, it was ranked 12,677. By Tuesday night, it had moved up to number 42 on the Bestseller list ...