Archive for the ‘Business Writing’ Category
Friday, July 30th, 2010
Seldom do I post media releases in my blog, but as a business writing instructor, I stress the importance of tone in writing and I found this product announcement quite interesting. I have not tried, nor am I endorsing the product, but if you've ever had problems hitting the right ...
Posted in Business Writing | No Comments »
Thursday, July 15th, 2010
In the book Fake Work: Why People Are Working Harder than Ever but Accomplishing Less, and How to Fix the Problem, the authors talk about a myriad of seemingly work-related tasks, events, and duties that render many employees unproductive. As you can imagine, e-mail overload is one issue that comes ...
Posted in Business Training, Business Writing, My Books | 2 Comments »
Friday, June 25th, 2010
Slightly revised excerpt from Harness the Business Writing Process: E-mail, Letters, Proposals, Reports, Media Releases, Web Content.
From writing workshops I’ve conducted, I know those who primarily write short messages sometimes feel that following the writing process will add significantly to the time they spend writing e-mail messages. So I want ...
Posted in Business Writing | 2 Comments »
Monday, June 21st, 2010
Slightly revised excerpt from Harness the Business Writing Process: E-mail, Letters, Proposals, Reports, Media Releases, Web Content.
As indicated in my previous blog post, there are five steps to successful writing:
1. Preparation
2. Research
3. Organization
4. Writing
5. Revision
The time required to complete each step varies depending on the nature of the writing project. ...
Posted in Business Writing | 2 Comments »
Saturday, June 12th, 2010
Slightly revised excerpt from Harness the Business Writing Process: E-mail, Letters, Proposals, Reports, Media Releases, Web Content.
Just as there is a communication process, there is also a writing process. The writing process is the approach you should take before you write, as you are writing, and once you have completed ...
Posted in Business Writing | No Comments »
Sunday, June 6th, 2010
Excerpt from Harness the Business Writing Process: E-mail, Letters, Proposals, Reports, Media Releases, Web Content.
Communication is a process. If you want to communicate effectively-in writing or when speaking you should understand the process. Communication requires a sender who sends a message through a channel to a receiver. The process is ...
Posted in Business Writing | No Comments »
Saturday, May 15th, 2010
To be effective, any document you write should do the following:
A. Attention - capture it
I. Interest - maintain it
A. Attitude - change or influence it
A. Action - motivate it
If you do not capture my attention, I will not read or view or listen to (if you are producing a ...
Posted in Business Writing, Copywriting | 2 Comments »
Tuesday, May 11th, 2010
The Case Study case study
A case study on why to add case studies to your website
By Paul Lima
The problem
You have a business. You solve problems for your clients. You help them take advantage of opportunities. Or you save them time and money. You are good at what you do. The ...
Posted in Business Writing | 1 Comment »
Monday, May 10th, 2010
If you are like me, a person who knows nothing about wiring (I once stuck a screwdriver into a live socket to remove a broken light bulb, but fortunately lived to tell the tale), you would call a licensed electrician the moment you were faced with a wiring issue.
Why is ...
Posted in Business Writing | 1 Comment »
Friday, April 30th, 2010
I've written a number of speeches and think its fair to say that I spend the most tim on my openings. Yes, I work diligently on the middle and the closing and, of course, on rehearsing, but the speech doesn't start to come together until I have the right opening ...
Posted in Business Writing, Freelance Writing - Corporate, Workshops, Seminars & Online Courses | No Comments »
