Find/price corporate editing/writing freelance assignments – Toronto, Apr. 14
January 22, 2012 – 8:34 pmConquering Corporate Markets:
Find & Price Corporate Editing & Writing Freelance Assignment
Sat. Apr. 14, Toronto; sponsored by Editors’ Association of Canada
Business writing and editing can be a lucrative source of income—if you understand how to sell your services to, and price your services for, corporate markets. To sell your services to corporations, small businesses, not-for-profit organizations, and government agencies, you need key skills you can learn from this seminar, such as how to do the following:
• establish a business vision
• create a marketing plan
• identify corporate writing and editing opportunities
• target corporate, not-for-profit, and government sectors
• find contacts within targeted sectors
• market yourself and your services
• price your writing and editing services for the corporate market
• issue accurate quotes and estimates
• manage the corporate approval process
Who should attend? Writers and editors who want to find, price, and manage corporate assignments, and boost their freelance income. Register online.
Date/Time – Saturday, April 14; 9:30 am to 4:30 pm (Lunch provided)
Registration - $225 members, $255 non-members (HST extra)
Early Registration (to April 7) – $185 members, $205 non-members (HST extra)
Location - Northrop Frye Hall Room 007, 73 Queen’s Park Crescent East, Victoria College, University of Toronto
Instructor – Paul Lima has worked as a professional writer, editor, and writing instructor for over 25 years. He has run a successful freelance writing, editing, and copywriting business since 1988. Paul is the author of ten books on writing and the business of freelance writing, including Harness the Business Writing Process, Everything You Wanted To Know About Freelance Writing, and Copywriting That Works.
3 Responses to “Find/price corporate editing/writing freelance assignments – Toronto, Apr. 14”
Hi Paul,
I’m was unable to attend your workshop because I’m in the states–which is unfortunate for me indeed!
In regards to pricing my professional services, I found your ebook, “The Six-Figure Freelancer” a fantastic resource. However, I’m trying to keep my pricing in line with other copywriters in my home state.
What is your opinion of the book written by Chris Marlow, “Freelance Copywriting Fee and Compensation Survey” as another guide to pricing services? I have yet to order it because it’s $125.00.
As always, thank you,
Kathryn
By Kathryn Messer on Feb 18, 2012
Thanks for your kind comments on
I’m a firm believer in professional development, on the one hand; on the other hand, I find $125 a lot to spend on a book. “The Six-Figure Freelancer” includes a section on determining how much you want to charge per hour. The fact is, you can price yourself out of the market and you can under price your services. But most freelance writers charge from $50 (suggested minimum) to $150 per hour. A lot depends on the services you offer, the value you are adding and the types of clients you are seeking, i.e., sole proprietors and small businesses tend to pay less than larger corporations. Do you need to spend $125 to figure out your rate? Try calculating your rate based on the information in the book, keeping in mind the above factors, and see where that gets you. Note: I have not read the book in question; it could be a valuable resource. I am not judging it as I have not seen it. – Paul
As always, thank you,
By Paul Lima on Feb 18, 2012
Hi Paul,
Yes, I sharpened my pencil and worked up an hourly rate of 70.00 and hour. In addition, I surveyed rates of corporate copywriters in my area and discovered the average rate was 50.00.
I figured since I’m in the growing stages of expanding my business, I’d begin at 50.00 and go from there since I’m still working full-time in my current position. However, once I get up to speed and gain a bit more confidence, I’m going to adjust my rates accordingly. With an advanced degree in writing and business development experience, I feel my rates should be increased as my portfolio grows.
Thanks again,
kathryn
By Kathryn Messer on Feb 19, 2012