Self-publishing: lawyers can self-publish and sell books online
March 18, 2008 – 12:53 pmSelf-publishing: lawyers can produce and sell books online with new online tools
By Luigi Benetton
Dean Fueroghne, vice president and creative director for Critical Mass Creative Group in Pasadena, CA, attended UCLA law school after years as a creative professional. “On the first day of advertising law class, the professor announced that there was no textbook for the class since nobody had ever written it,” he recalls.
So Fueroghne started a journal, received encouragement from colleagues in the advertising industry and advice from a friend who had written books, wrote the book, found an agent and got his book published. Fueroghne returned to advertising and went on to have six books published by “credible” publishers. His book, Law and Advertising, is now a textbook at 30 universities.
While he still seeks to spread valuable information about his industry, Fueroghne became jaded with traditional publishers, decrying business practices that he was no longer willing to accept.
FULL ARTICLE HERE.
(Originally published in The Lawyers Weekly, March 14 2008. Excerpt reprinted with permission of the author. Luigi Benetton is a Toronto-based freelance writer and computer trainer.)
