The Six-Figure Freelance, third edition, now available

August 31, 2010 – 1:54 pm

The third edition of the The Six-Figure Freelancer: How to Find, Price, and Manage Corporate Writing Assignments is now available as a paperback book and e-book (PDF file). Revised and improved, the third edition includes more ideas, more detail, more examples, more inspiration and more exercises. When it comes to conquering corporate markets as a freelance writer (or editor) The Six-Figure Freelancer will get you started and keep you going! And the prices have been lowered, too:
- Spiral-bound (print) paperback: $17.95 (US) + shipping.
- E-book (PDF): $9.95 (US; no shipping).

Read more about The Six-Figure Freelancer.

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How to Develop Article Ideas and Sell Them to Newspapers and Magazines, third edition now available

August 29, 2010 – 9:47 am

The third edition of the Business of Freelance Writing:How to Develop Article Ideas and Sell Them to Newspapers and Magazines is now available as a paperback book and e-book (PDF file). The third edition includes more query letter samples and more article lead examples, as well as an expanded how to conduct interviews chapter. And the prices have been lowered:
- Spiral-bound (print) paperback: $15.95 (US) + shipping.
- E-book (PDF): $7.95 (US; no shipping).

Read more about Business of Freelance Writing:How to Develop Article Ideas and Sell Them to Newspapers and Magazines.

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Everything You Wanted to Know About Freelance Writing (2nd ed.) now available

August 28, 2010 – 10:53 am

The new and improved second edition of Everything You Wanted to Know About Freelance Writing is now available. Everything You Wanted to Know About Freelance Writing, combines two books in one: The Six-Figure Freelancer: How to Find, Price and Manage Corporate Writing Assignments & Business of Freelance Writing: How to Develop Article Ideas and Sell Them to Newspapers and Magazines.

It’s two popular books on how to become a freelance writer, in one, for less than the price of the two books. (Choose from spiral-bound paperback or electronic PDF format; 41 chapters; 225 pages.)

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Online freelance writing and business writing courses

August 23, 2010 – 9:11 am

Go back to school online this fall with business of freelance writing and business writing courses – www.paullima.com/ecourses. Courses include:

  • Develop Your Business Vision
  • Find Corporate Writing Assignents
  • Price Corporate Writing
  • Write Newspaper/Magazine Article Queries
  • Write Newspaper/Magazine Article Leads
  • Copywriting: Write Effective Ad Copy
  • Copywriting: Sales Letters & E-mail
  • Business Writing: E-mail to Reports
  • Business Writing: E-mail
  • Writing for the Web
  • How to Write Media Releases
  • Search Engine Optimization
  • How to Write a Non-fiction Book
  • (re)Discover the Joy of Creative Writing

More information on these business of freelance writing and business writing courses – www.paullima.com/ecourses.

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Harness The Business Writing Process errors, apology

August 7, 2010 – 11:46 pm

Due to a manuscript approval process misunderstanding, there are a number of technical errors in my business-writing book, Harness The Business Writing Process. This is rather embarrassing for any book–let alone a business writing book. But it happened. The errors do not negate the content of the book and will be fixed in the third edition (publication date TBA).

To anyone who bought the book, I apologize for any inconvenience.

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Wordstock 2010, @ Ryerson Oct. 2, is all about writing; features Ian Brown as keynote

August 1, 2010 – 12:14 pm

The 15th edition of Wordstock will be held on Saturday, Oct. 2, at the Ryerson School of Journalism, at the corner of Gould and Church Sts. in Toronto. After a few years of dabbling successfully in the new journalism tools and styles, this is a retro version of Wordstock. It will be all about writing, both fiction and non-fiction. Registration is just $75 for the full day, and includes lunch.

We’re returning to a former format of three streams of seminars, one in the morning after the keynote by The Globe and Mail’s Ian Brown and then we’ll break for a free barbecue lunch and networking at a nearby pub. We’ll resume at 1:45 p.m. with two streams of four seminars each, all on writing. The day ends at 4:30 p.m.

In keeping with the economy, we are holding the cost of Wordstock at $75. If you’re a bona fide member of the Ryerson Journalism Alumni Association (RJAA) or an accredited journalism student at any journalism school, the cost is $50.

The preferred method of payment is by cash or cheque, payable to the Ryerson Journalism Alumni Association. You can also pay by credit card online at www.rjaa.ca. You can download a PDF of the program and registration information from the RJAA website at www.rjaa.ca and from the RJAA Facebook site.

The day kicks off with a registration and welcome from 8:30 to 9:45 a.m.

Wordstock 2010 Program – Saturday, Oct. 2

Registration 8:30 to 9:30 a.m., Rogers Communications Centre/School of Journalism. 80 Gould St. (NE corner of Gould and Church Sts.)

10 a.m. to 11 a.m.: KEYNOTE ADDRESS Eaton Lecture Theatre: The keynote address will feature one of the country’s finest writers, The Globe and Mail’s Ian Brown, winner of four National Newspaper Awards, six National Magazine gold awards, and recently winner of two major awards for Canadian non-fiction for his book “The Boy in the Moon: A Father’s Search for His Disabled Son.”

11 a.m. to 11:20 a.m.: Coffee break and networking outside the Eaton Lecture Theatre

11:20 to 12:30 (Choose one of four)
1) Packing great writing into 650 words or so: As journalists, you may have more to say across multiple platforms, but you’re being asked to do it with fewer words. Thane Burnett, Sun Media’s award-winning creator of great short features, talks about techniques for writing in tight spaces. Burnett, who’s covered everything from O.J. Simpson to Haiti, argues for targeting one human element, using quotes properly, salvaging color and reasons to leave out the mayor’s quotes.

2) Successful freelance writing, as a business and a craft: You can earn an income writing for newspapers and magazines or writing for the corporate market on a freelance basis. In this seminar, freelance writer and author Paul Lima (www.paullima.com) explores the process you need to follow if you want to write for newspapers or magazine or sell your writing services to the corporate market. He will also talk about the types of articles you will most likely write for newspapers and magazines, share a list of the type of writing you can do for the corporate market, and will discuss how much you can expect to earn writing for either market and how to price your writing services.

3) The mystery novel you have always wanted to write: Who hasn’t wanted to write a mystery? Doing so involves journalistic narrative skills. This panel covers the techniques along with the ups and downs of writing and publishing a mystery novel. Discover the techniques that classic mystery authors use to help you in your own writing. Panelists: April Lindgren, Ryerson (author of Headline: Murder); Rosemary Aubert, author of the Ellis Portal mystery series, set in Toronto; one other TBA.

4) Magazine readers want stories: To connect with magazine readers, writers and editors need to reconnect with character and narrative. Freelance writer and former Chatelaine editor Kim Pittaway, one of the most popular Wordstock seminar leaders over the years, offers a new seminar that looks at ways of injecting character and narrative into all kinds of magazine writing, from short pieces to service pieces to actual features.

12:30 to 1:45 p.m.: Free barbecue Lunch in the Ram in the Rye Pub, SE corner of Gould and Church Sts. (3-minute walk from Rogers Communications Centre.

1:30 to 2:30 p.m.: The Future of Digital Media: optional special one-hour session in the Eaton Lecture Theatre on

REMAINING WORDSTOCK PROGRAM
1:45 to 3 p.m. (Choose one)
1) Telling great stories about the news of the day: Practical advice on the art of injecting storytelling into a newspaper and online reporting and writing after the breaking story has appeared on the website. Speaker: Phil Andrews, managing editor of the multiple award-winning Guelph Mercury.

2) (re)Discover the joy of creative writing: If you’re an aspiring writer or an experienced writer looking for a little spark, Paul Lima (www.paullima.com) helps you rediscover the joy of creative writing. This session touches on the content in a book of the same name that Lima has written and published. The session includes many tools and techniques to get you writing novels, short stories, and poetry.

3) Sustaining the long feature in a reader’s interest: Jon Wells, the Hamilton Spectator’s award-winning feature writer and author, talks about crafting long features that hook readers from the start and do not let go. The session will include tips on preparation, interviewing, organizing material, working with editors, recognizing and employing different storytelling techniques, and staying inspired. Jon will also offer tips on serial story telling.

4) “What is this thing called voice … and how do I find mine?”: Yes, you have one. It’s your distinctive style as a writer. Sometimes it just shows up; other times it needs to be coaxed. Alas … there are no miracle voice-enhancing drugs. However, Don Gibb, a renowned writing coach and a retired Ryerson journalism professor, will challenge you by offering ideas on how best to find and nurture your voice — your individual writing style. If you already have a voice, bring it along. If you struggle with finding yours, we’ll try to encourage your voice to speak up.

3 to 3:15 p.m.: Refreshment break for 15 minutes

3:15 to 4:30 p.m. (Choose one)
1) Writing for multiple platforms: The future of writing is being able to tell stories on multiple platforms. Marissa Nelson of the Toronto Star discusses the various platforms (print, multimedia, video, social media) and how to adapt your writing to each.

2) Self-editing: Making every word count: With fewer copy editors between the original story and the printed page and website, reporters and writers must pay more attention to their copy before it heads off to production. Self-editing entails making every word count and one of Canada’s best, Kevin Scanlon of the Toronto Star, has developed a handy checklist, a tip sheet and an answer to the question: “What’s my lede?”

3) Getting your opinions across with conviction and grace: Effective opinion writing is a key to raising readers’ interaction with a publication, online or otherwise. We call upon a panel of columnists and editorial writers to impart their expertise in persuading readers that they are right or irritating those who disagree. Beautiful writing is again a key element. Speakers: Jim Coyle, Toronto Star; Susan Clairmont, Hamilton Spectator; Peter Haggert, Toronto Community News.

4) Writing with a Slow Hand: From Romance to Erotica and Beyond: There are few places in our writing more fearful to most of us than writing about sex. What will our mothers think? And what if our characters are the kinds of people who do things that we would never! How do we write about them and make it believable? Where do we draw the line between revealing just enough to tantalize but not so much that the reader is turned off. Join James Dewar and Susan Lynn Reynolds for an exploration of the continuum of sexuality in writing from romance to pornography and all the delightfully erotic places to linger between those two poles.

4:30 to 6 p.m.: Join the delegates for a traditional post-Wordstock libation at the Library at the Imperial Tavern at Dundas and Victoria.

For more information, e-mail Bryan Cantley – bcantley@cna-acj.ca. Go to the Wordstock website.

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Lymbix releases ToneCheck, a new ‘emotional spell checker’ tool

July 30, 2010 – 2:25 pm

Seldom do I post media releases in my blog, but as a business writing instructor, I stress the importance of tone in writing and I found this product announcement quite interesting. I have not tried, nor am I endorsing the product, but if you’ve ever had problems hitting the right tone in your writing, you might find the release, and even the product (there is a free demo available), of interest.

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Lymbix releases ToneCheck, a new ‘emotional spell checker’ tool that aims to improve email exchanges by alerting users of their tone before hitting send.

Have you ever considered how many relationships are ruined every day an email is sent with the wrong tone? Email presents endless possibilities for misunderstanding and embarrassment and it’s only getting worse with recipients correctly interpreting emails only about 50% of the time. From flame wars and damaged reputations to being fired and sued, the tone in text-based communication over face-to-face and phone is having a profound impact on relationships and productivity.

After a very successful year of selling franchises in a previous role, Matt Eldridge, CEO and Founder of Lymbix hit a roadblock. A deal with a potential customer fell through when they misunderstood the tone of a follow-up email he sent. The lost opportunity and frustration triggered a question that set him on a journey in 2008 to find a smarter way to be clearly understood.

ToneCheck is the company’s first widely available product that’s freely available for download. Lymbix, an award winning company, is on a mission to create amazing technology tools that help people and organizations be understood clearly. “We created ToneCheck out of our own personal experiences and found others shared our frustration”, says Eldridge. “In the digital age, everyone wants to come off with the right tone because you don’t get a second chance”. Eldridge still believes the best way to communicate is in person or by phone. The reality is that email is convenient, easy and fast.

ToneCheck is your friendly emotional spell checker that flags you before potentially ruining important relationships not the mention embarrassment.
Eldridge credits focus groups, and great honest feedback from initial beta users for ToneCheck, available for download now. After several iterations, a simple version of ToneCheck has been released to scan, flag, and alert users when a sentence within their message contains language that may be perceived as emotionally charged. Lymbix plans to listen carefully to feedback from its growing community of users and introduce new features that match their needs.

“ToneCheck for Outlook is in beta and we’re ramping up to build versions for other mail clients based on demand” says Eldridge. “We’re signing up early adopters for both Mac and web-based versions of the tool and hope to release them in late 2010.”

The ToneCheck email add-in paves the way for the enterprise solution ToneFilter: a monitoring and alerting technology designed to help companies control the tone of email communication coming in and out of the organization.

ToneCheck for Microsoft Outlook is now available for free download at www.tonecheck.com. Those not on the Outlook platform can subscribe to be notified when ToneCheck becomes available for other clients or to experience the online demo.

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Define your services and target market, before you start to market your business

July 30, 2010 – 2:15 pm

Excerpt from Everything You Wanted to Know about Freelance Writing and from The Six-Figure Freelancer.

Many businesses fail because the owners do not clearly define their services and identify their target market(s).

What does defining the services I offer, and what does identifying my target markets, have to do with writing?

You are not alone in asking that question. Most freelance writers would have asked the same thing—before they became successful.

Let me ask you this: What are you going to write about? What types of articles or documents are you going to write? What markets will you target? How will you identify the person who can hire you?

If you say you are willing to write anything for anybody, then you will find yourself writing nothing for nobody. I am not sure if that sentence is grammatically correct, but I hope the point has been made: You need to identify your services (the topics you want to write about, the types of articles or documents you want to write) and your market (the publications that are in a position to purchase your articles and/or the sectors for which you intend to write) before you start to market yourself as a freelance writer. In short, allow me to drop the F-bomb: You need focus.

That doesn’t mean you can never write about other topics or do other types of writing, or write for other publications or sectors. It simply means focusing your article-pitching and writing-marketing efforts on what makes sense to you, given your knowledge and experience, while staying open to other opportunities.

Also, as you gain more experience, you will find that you can broaden your focus. On the other hand, some writers narrow their focus as they gain more experience and become specialists writing about niche topics for niche markets. Just ask That White Paper Guy. Either way is fine, as long as you are focused on what makes sense to you and your freelance business.

Excerpt from Everything You Wanted to Know about Freelance Writing and from The Six-Figure Freelancer.

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Video Workshops for Professional Writers Available On Demand; discounts for PWAC, CFU and EAC Members

July 29, 2010 – 3:28 pm

Professional development sessions by Marion Soubliere and Paul Lima available on demand at ‘Communicating for Cash’, the two-day workshop series presented by PWAC Atlantic and CFU.

PWAC Ottawa member Marion Soubliere wrote the book on cracking the $20 billion federal government market – Getting Work with the Federal
Government: A guide to figuring out the procurement puzzle
. Her two-and-a-half-hour session provides a detailed tour of the process.

Meanwhile, everyone’s talking about how to use social media to market their work. But is it right for you? Writer/trainer Paul Lima reveals what he calls the five marketing arrows – arrows any business can access to effectively market their product of service, no matter what their marketing budget.

Both sessions are available in a password protected area at http://PWACAtlantic.ca

The cost of the two sessions – consisting of more than five hours of professional development by expert presenters plus their handouts – is $75 for the general public and $50 for members of the Professional Writers Association of Canada, the Canadian Freelance Union and the Editors Association of Canada.

Any members of those organizations who attended the Communicating for Cash workshops in Sackville, New Brunswick, can get access to the archived videos for $20 while the price for non-members who attended the workshops is $30.

If you want to try before you buy, visit the PWAC Atlantic site
(http://PWACAtlantic.ca) and view the video samples on the home page.

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Two new book reviews have me beaming…

July 16, 2010 – 11:42 am

I must confess that I am beaming right now because of two reviews from The Midwest Book Review. The books reviewed are How To Write A Non-fiction Book in 60 Days and (re)Discover the Joy of Creative Writing.

Here are the reviews:

(re)Discover the Joy of Creative Writing features almost fifty exercies to stimulate ideas, practice one’s craft, and (re-)experience the joy of scripting believable characters, literary world, and soul-searching insights. From word associations to tapping the power of childhood memories to ‘What if?’ speculation journal exercises, (re)Discover the Joy of Creative Writing is a hands-on treasury of tips, tricks, techniques, and tools to motivate and refine one’s art.

How to Write a Non-fiction Book in 60 Days outlines how to apply desire, discipline, and dedication to creating a publishable nonfiction reference. How to Write a Non-fiction Book in 60 Days describes what to do during the first ten days of the process in-depth, from brainstorming and culustering to assessing the language skill of one’s audience to documenting one’s research, creating a logical flow, creating the outline, and much more. The rest of the sixty days is divided into focusing on the writing, and editing/polishing. A handy, practical, and methodical guide, invaluable to anyone seeking to organize, present, and publish their personal expertise.

Both guides are worthy of the highest recommendtion.

(Midwest Book Review is an independent review service based in Oregon, WI, USA.)

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