January 5, 2012 – 1:47 pm
I can’t believe how How To Write A Non-fiction Book In 60 Days and several other of my books on writing and freelance writing continue to sell well on Amazon – in the US and the UK, especially as Kindles. I am doing no promotion, other than the odd tweet and blog post, and the information I have on my website.
The books are selling in numbers greater than my promo merits… It took me a while to figure out why, but I’ve figured it out, and it makes so much sense… But first, a bit of background…
When I first started to self-publish, I did not use a distributor that got my books into Amazon. I worked on optimizing my website so the book titles would show up in Google searches. People could then click through to my site and buy the book from me or Lulu (the POD company that I was using). Books sales have spiked exponentially since I found a POD printer/distributor (in my case, Lightning Source Inc.; you can now do this with Lulu and Create Space, and several other POD companies) that could place my books in Amazon.
Why the spike?
It took me a while to figure it out…
If I wanted a book on a certain topic, but didn’t know the title of a book, I might search Google, but let’s face it — I’d be more inclined to search Amazon (or Chapters) and read about the books that were returned in the search results. While I don’t have hard numbers, I suspect 80% of my print online bookstore sales, and maybe even more of my Kindle sales, are the direct result of searches conducted in Amazon.
With that in mind, when you title (and subtitle) your non-fiction book, make sure you use words and phrases that relate to what your book is about. For instance, in my case, you will find ‘non-fiction’ in 60 Days, ‘creative writing’ in (re)Discover the Joy of Creative Writing, ‘copywriting’ in Copywriting that Works and ‘freelance writing’ in my three freelance writing books…
Those key words in your title and/or subtitle can pay off if you are selling your books in online retailers like Amazon and Chapters – at least that’s been my experience.
Posted in Self-Publishing & Print On Demand | 4 Comments »